Social networking has rapidly evolved during 2010 with “Enterprise 2.0” developing from an abstract term to a more concrete practice area. Inmagic’s experience working with organisations around the world has seen some common threads emerging to become Enterprise 2.0 Best Practice. A key one is to unite internal collaboration with external communication.

Phil Green from Inmagic discusses how many organisations still have internal collaboration with staff and external communication with customers as mutually exclusive operations. With the advent of social technologies, many are finding real benefit to having both internal and external groups operating under the same umbrella. In his article in CMS Wire, he illustrates a product life cycle management (PLM) scenario, and explains how you can integrate collaboration and communication to foster innovation, information discovery, and more effective business practices.